DIGITAL MARKETING
DIGITAL MARKETING MEANS THE PROMOTIONS OF BRANDS, TO CONNECT WITH POTENTIAL CUSTOMERS USING THE INTERNET AND OTHER FORM OF DIGITAL COMMUNICATIONS FOR CREATING DEMAND IS CALLED A DIGITAL MARKETING.
Digital marketing has become the go to marketing strategy for small business and enterprise alike. you have probably heard about digital marketing before, but it shows many different strategies for businesses.
Digital marketing has wide scope that cover multiple things from SEO (search engine optimization) to blog writing. This post will help you to know about, different stages of digital marketing, benefits of digital marketing, work cycle of digital marketing, activities of digital marketing, and difference between traditional marketing and digital marketing,
ACTIVITIES OF DIGITAL MARKETING
1) (SEO) Search Engine Optimization
2) (SEM) Search Engine Marketing
3) (SMO) Social Media Optimization
4) (SMM) Social Media Marketing
5) Content Marketing
6) Content automation
7) Campaign Marketing
8) E-Commerce Marketing
9) E-Mail Marketing
10) Display Advertising
DIFFERENT STAGES OF DIGITAL MARKETING
CUSTOMER PURCHASE :- It means the ambition to enable people to find your product through a relevant search, and as they already a warm lead, be convinced of your product quickly and then efficiently onboard themselves, target and attracts new customer using online channels including display ads social media, organic search also called (DCA)Digital Customer Acquisition.
BRANDING:- The process where we use digital assets to create an online brand identity that can be known or expressed virtually in any digital channel. Branding you are able to get real time data that allow you to know your organization. strategy should be determination of missions and visions, understanding your audience, cohesive design, and right platform.
RETENTION:- The purpose of customer retention marketing is to keep customers engaged with your company and encourages them to make more purchases. such types of retention marketing includes VIP programs, loyalty programs, rewards and all.
INCREASE IN TARGETED AUDIENCE:- In digital marketing the purpose of marketing to reach out targeted customer digitally easily by creating relevant content for your target audience based on their unique wants and needs and its very helpful to reach out targeted audience.
DIFFRENCE BETWEEN TRADITIONAL MARKET AND DIGITAL MARKETING
1) Traditional marketing is the marketing which uses offline media to reach an audience/customer. whereas, in digital marketing use of digital channels and promote brands to connect with customer/audience by using internet is digital marketing
2) In Traditional marketing there is limited reach whereas in digital marketing you can reach globally
3) Traditional marketing is less effective ,whereas digital marketing is more effective and more result.
4) Traditional marketing is more expensive compared to digital marketing.
5) In Traditional marketing you can't target specific audience whereas in Digital marketing you can target specific audience
6) In Traditional marketing results are unmeasurable whereas in Digital marketing results are measurable
7) Traditional marketing includes Magazines, Newspaper, hoardings, TV, Radios ETC,
Digital Marketing includes Social media, email marketing, Blogs ETC.
BENEFITS OF DIGITAL MARKETING
1)COST REDUCTION- DIGITAL MARKETING CAN LOWER YOUR EXPENSES
2)REAL TIME RESULTS - CAN GIVE THE EXACT REAL TIME RESULTS
3) EASY TO TATRGET AUDIENCE- CAN EASILY TARGET AUDIENCE
4) HIGHER EXPOSURE- DIGITAL MARKETING IS MORE EFFECTIVE
5) HIGHER ENGAGEMENT- HELP TO ENGAGE WITH CUSTOMERS
6)QUICKER PUBLICITY- INCREASE IN ENGAGEMENT CAN CREATE MORE PUBLICITY.
7) EASY ANALYZING- EASY TO ANALYZE MARKET COMPARE TO TRADITIONAL MARKETING
WORK CYCLE OF DIGITAL MARKETING
VISIBLITY
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TRAFFIC
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USER ENGAGEMENT GENERATION
🠋
LEAD
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RETENTION
AND CYCLE GOES ON....
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